an independent ethical creative agency

How to Find Keywords for Your Website

Finding the right keywords for your website is essential for driving organic traffic and improving your search engine visibility. By understanding how to find keywords that align with your content and target audience, you can optimise your website and attract the right visitors.

Table of Contents

A comprehensive guide to finding keywords

In this article, we will explore a step-by-step guide on how to find keywords for your website effectively.

Start with Your Website's Purpose and Audience

Begin by identifying the purpose of your website and defining your target audience. Consider the products, services, or information you offer and the specific needs or problems your audience may have. This foundation will help you generate relevant keyword ideas.

how to find keywords

Brainstorm Seed Keywords

Brainstorm a list of seed keywords that are relevant to your website’s niche and offerings. These are general keywords that represent the main topics and themes of your website. Put yourself in the shoes of your audience and think about what they would search for when looking for content or solutions related to your niche.

Utilise Keyword Research Tools

Take advantage of keyword research tools to expand your keyword list and gather valuable data. Tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer provide insights into search volume, competition, and related keywords. Enter your seed keywords into these tools to discover new keyword ideas.

Analyse Competitor Keywords

Study your competitors’ websites and identify the keywords they are targeting. Tools like SEMrush and SpyFu can provide you with valuable information about the keywords your competitors are ranking for. Analysing competitor keywords can give you inspiration and help you identify untapped keyword opportunities.

Long-Tail Keywords

Consider targeting long-tail keywords, which are more specific phrases containing three or more words. Long-tail keywords often have lower search volume but are highly targeted. They can attract visitors who are closer to making a purchase or seeking specific information. Long-tail keywords also have less competition, making it easier to rank for them.

Understand User Intent

When selecting keywords, consider the intent behind the search queries. Are users looking for information, products, or solutions? Align your keyword choices with the intent of your target audience. This will help you create relevant content that satisfies their needs and improves your website’s visibility in search results.

Analyse Search Volume and Competition

Balance your keyword choices by considering both search volume and competition. Focus on keywords with a reasonable search volume that reflect the interests and needs of your target audience. Avoid targeting highly competitive keywords that may be difficult to rank for, especially if your website is new or lacks authority.

Expand with Keyword Variations and Synonyms

Don’t limit yourself to a single keyword. Incorporate variations and synonyms of your target keywords to capture different search queries and increase your chances of ranking for a broader range of relevant searches. This expands your visibility and allows you to attract a wider audience.

Refine and Update

Keyword research is an ongoing process. Regularly review and update your keyword strategy to stay relevant and adapt to changing trends and user behavior. Monitor the performance of your keywords and make adjustments as needed to improve your website’s search engine optimisation (SEO) efforts.


Finding keywords for your website is a crucial step in optimising your content and improving your search engine rankings. By following the strategies outlined in this article, you can identify relevant keywords that resonate with your target audience and increase your website’s visibility in search results. Stay proactive in your keyword research and continually refine your strategy to attract organic traffic and achieve your online goals.

OS12 can help ...

If you need any help getting your product or service online then please contact us