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How to set up Google Analytics on your website

In the digital age, data is king, and understanding your website’s performance is crucial for making informed decisions. Google Analytics is a powerful tool that provides insights into your website’s traffic, user behavior, and more.

Table of Contents

A Step-by-Step Guide!

Setting up Google Analytics might sound complex, but fear not – this step-by-step guide will walk you through the process, ensuring you can harness the benefits of this invaluable tool.

Step 1: Sign Up for Google Analytics

  1. Create a Google Account: If you don’t already have a Google account, you’ll need to create one. Go to accounts.google.com and follow the instructions to set up an account.

  2. Access Google Analytics: Once you have a Google account, visit the Google Analytics website and sign in using your Google credentials.


Step 2: Set Up a New Property

  1. Click “Admin”: After signing in to Google Analytics, you’ll be taken to the “Home” tab. Click on the “Admin” tab located in the lower-left corner.

  2. Choose an Account and Property: In the “Account” column, select “Create Account” if this is your first time setting up Google Analytics, or choose an existing account. Then, click on the “Create Property” button to add a new website.

  3. Enter Property Details: Fill in your website’s name, URL, industry category, and time zone. Choose between a “Web” or “Apps” property type – for most websites, “Web” is the correct choice.

  4. Data Sharing Settings: Google Analytics will ask for your data sharing preferences. Review these options and select what suits your needs.

  5. Click “Create”: After completing the necessary information, click the “Create” button at the bottom of the page.

Step 3: Get Your Tracking Code

  1. Agree to Terms: Google Analytics will present you with the Terms of Service. Review and accept them.

  2. Get Tracking Code: Upon accepting the terms, you’ll be presented with your unique tracking code. This code is what you need to integrate into your website.

  3. Copy the Tracking Code: Click and copy the tracking code snippet provided by Google Analytics. This code is crucial for tracking user activity on your website.

Step 4: Integrate Tracking Code into Your Website

  1. Access Your Website’s HTML: To integrate the tracking code, you need to access your website’s HTML. This can be done through your website’s content management system (CMS) or by directly editing your website’s code.

  2. Paste the Tracking Code: Locate the <head> section of your website’s HTML, usually found within the <head></head> tags. Paste the tracking code you copied from Google Analytics just before the closing </head> tag.

  3. Save and Publish: After pasting the tracking code, save your changes and publish your website. The tracking code will now be active on all pages of your website.

Step 5: Verify Tracking

  1. Wait for Data: It might take a few hours for Google Analytics to start collecting data from your website. During this time, continue using your website as usual.

  2. Verify Tracking: Once some time has passed, return to your Google Analytics account. In the “Admin” section, navigate to your property settings and find the “Tracking Info” section. From the dropdown menu, select “Tracking Code.” Here, you should see a green checkmark indicating that your tracking code is active.

Step 6: Explore Google Analytics

  1. Access Reports: After confirming that your tracking code is active, you can start exploring the various reports and insights provided by Google Analytics. These reports offer information about your website’s audience, traffic sources, user behavior, and more.
  2. Customize and Set Goals: Google Analytics allows you to set up custom reports and goals tailored to your specific needs. You can track conversions, user engagement, and other key performance indicators (KPIs) important to your business.

Conclusion : Setting up Google Analytics is not that complicated

Setting up Google Analytics might seem intricate at first, but with this guide, you can confidently navigate the process. However, please do contact us if you need any help at all! By understanding your website’s performance through data, you’ll be better equipped to make informed decisions, optimise user experiences, and achieve your online goals.

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